Daniela Urem is president of the Croatian Cultural Alliance. She initiated the Arts and Cultural Affairs Office within the University of Rijeka in 2012, designing and coordinating study programs and productions with a focus on career and audience development while opening various forms of international cultural cooperation. In 2013 as part the city of Rijeka nomination for the European Capital of Culture, Daniela created the first cultural capacity building program in Croatia, Unicult2020, the International Arts & Cultural Management and Cultural Policy Programme, an intensive course designed for cultural producers, workers and researchers from Europe and beyond. She graduated psychology at the Pace University, New York. In 2004 she founded the “Doors Art Foundation” in the New York City, where as an artistic director, she produced more than 70 programmes promoting the European culture and art scene to the international audience. At present, Daniela Urem works on several cultural platforms, on cultural development and policies projects, actively participates in capacity building, university-related projects, advocates intercultural dialogue, cooperation and exchange and is regular guest lecturer and speaker.