Hakan Lidbo Audio Industries (Stockholm, Sweden) as a Associate partner of MAST programme will continue to participate from 2018-2020 as a lecturer and mentor at the CCA Unicult program. MAST students will be introduced to the Makanatsu game. Makanatsu is a game that aims to re-invent how innovations are invented. 108 cards with carefully selected word. Draw 4 cards and then within 3 minutes create a pitch for an innovation, a new disruptive business or something that benefits mankind. The short amount of time and the unique blend of words sets your brain in a state of “superconductivity” where the logical part realizes that it won’t have time to interfere with the creative part using its standard arsenal of “ifs” and “buts”. Instead it joins the creative process. When ending a game of Makanatsu the players will have a brain that is fired up and ready to think new bold thoughts, a whole lot of new ideas. Makanatsu is created by Håkan Lidbo and Ebrahim Isaacs – two serial entrepreneurs and founders of the Stockholmian creative agency Gotofuture. They work partly with combining new technology with music and art, together with global brands or on their own, and partly with helping companies with their creative processes.